![Photo of Yuan Wen](/sites/default/files/styles/webp_250_x_250_scale_and_crop_/public/directory_photos/Yuan_Wen_ywen25.jpg.webp?itok=V3xnu-le)
Department(s):
Management, Marketing, and Operations
Title(s):
Assistant Prof.
Dr. Yuan Wen is an Assistant Professor of Marketing in the Department of Management, Marketing, and Operations at UIS. He obtained a Ph.D. degree from Washington State University.
He teaches courses in Principles of Marketing, Marketing Analytics, Consumer Behavior, Sales Management, and International Marketing. His research interests are in finance-marketing interface, international marketing, and corporate social responsibility. He has published his research in the Journal of Family Business Management and the Journal of Consumer Affairs.