Business Administration students who choose the Marketing option will develop the knowledge and skills required to create, communicate, deliver and exchange products and services that have value to customers.

Students can expect to:

• develop an understanding of product, pricing, distribution and promotion strategies
• develop abilities to collect and interpret information about consumers and their decision-making process
• develop abilities to use new technologies available in media, retail and other business areas to develop competitive marketing strategies.

The goal of the B.B.A. with a marketing concentration is to develop the knowledge and skills required to create, communicate, deliver, and exchange products and services that have value for customers, clients, partners and society.

By the time you graduate, you will have met the following goals and objectives:

• Be able to demonstrate knowledge of key concepts in the major business disciplines -- accounting, economics, management, marketing, finance, information systems, and the legal and social environment of business.
• Be able to systematically analyze a business problem by effectively examining alternatives and recommending an appropriate course of action.
• Be able to communicate effectively in written and oral forms.
• Be able to understand information technology and is use in organizations and decision making.
• Be able to understand, interpret and analyze quantitative problems and quantitatively presented information.

For a complete list of courses and degree requirements, see the Marketing Concentration catalog page.

Possible Career Paths

• Marketing Research Analyst
• Marketing Coordinator
• Brand Manager
• Customer and Public Relations
• Social Media & Digital Marketing Analyst
• Product Marketing Manager
• Promotion and Communications
• Sales Representatives