Congratulations to Prof. Shipra Gupta, the first recipient of the College of Business and Management’s Faculty Scholar Award for the 2019-2020 Academic Year!

Dr. Shipra Gupta, associate professor of Marketing, MMO Department, was awarded the UI Public Voices Fellowship for 2020-2021. The program’s mission is to increase the public impact of scholars and to help their ideas influence important topics in the country. Dr Gupta’s scholarship in perceived scarcity and other traits of retail environments has offered insights to other researchers and practitioners to understand how consumers perceive and react to retail experiences that have dramatically changed due to COVID-19.