Earth Week Keynote Lecture: Fast Fashion: Understanding Consumer Behavior
Fast fashion poses major social and environmental challenges, including poor labor conditions, the overuse of resources, and the generation of waste to create throw-away clothing. Dr. Gupta, the 2023 UIS University Scholar, will draw on her research to explain why some consumers are drawn to fast fashion and how the industry encourages overconsumption. Some consumers approach clothing acquisition from a style orientation, choosing distinctive clothing tailored to their sense of self.