As a language model trained on a vast amount of text data, Generative AI models, like ChatGPT, can provide high-quality and relevant content suggestions for your website. It can assist in creating engaging article posts, program descriptions, and marketing copy, as well as improve the overall readability and coherence of your website's content. With its natural language processing capabilities, ChatGPT can also help in generating content for social media, to help further promote and drive traffic to the website. Overall, using ChatGPT can save time and effort in creating quality content, while also increasing the effectiveness and impact of your website.

Prompt Writing Examples

Although website editors can utilize ChatGPT as a tool to generate content ideas, it is crucial to acknowledge that ChatGPT is an AI language model and not immune to errors. Despite its ability to generate text that is grammatically correct and logically sound, it may produce inaccurate or irrelevant information, especially when confronted with unfamiliar topics. Therefore, it is imperative for website editors to review and update the generated content for accuracy and relevance to ensure that the information provided is trustworthy and suitable for our intended audience.

Below is some examples on how to structure your prompts to get content that matches the brand, style and tone of of the UIS brand.

Basic Prompts

Based on the brand and style of tone used on the https://uis.edu, write me a description of this program to help market it to potential students. Leave out specific details on courses just make it a general overview: (paste program overview from the catalog description or other content as a starting point).

Can you rewrite to be more concise and make sure it is at a 9th grade readability level

What are some potential careers students can get with a _______ degree

Write a short description as to why a student would want to major in __________

Write me a list of learning objectives for this major

What are some ideas and ways that we can engage with students

Rewriting Content Prompt

Rewrite this content to be more concise:

give me a short description about ___________

rewrite in 100 characters or less

Article Prompt

Write an article about how __________________

Social Media Prompt

I work for the University of Illinois Springfield in the ____________ Department. Write me 4 social media posts for ____________.

Workshop Recording

This workshop was provided as an introduction to ChatGPT, a large language model, and its capabilities. Participants learned how to write a good prompt and use ChatGPT to generate articles, program descriptions, and improve website content. The workshop also covered customizing ChatGPT's responses to match a brand's tone and style, incorporating brand-specific keywords and phrases, and ensuring coherent and relevant content. The benefits of using ChatGPT for content creation, best practices for training, and writing social media posts to advertise programs are also discussed.


Workshop Slides