Jessica Baumberger
Department(s):
Office of Web Services
Title(s):
Director of Web and Digital Strategy
Office Location
One University Plaza
Phone Number
217-206-8384
Email
jbaum02s@uis.edu
Area of Expertise
Artificial Intelligence (AI)

Jessica Baumberger is a Web Developer and IT professional with 17 years of experience in designing, architecting, and coding custom websites, CMS sites, and e-commerce solutions. She has a Bachelor's Degree in Visual Communications and Digital/Multimedia Design, as well as a Master's in Information and Communication Technology from the University of Denver. In November 2019, Jessica joined the University of Illinois Springfield as the Director of Web Services. Additionally, she is the owner and president of Resolute Design and Development, a web design and development company based in Illinois.

As the Director of Web Services, Jessica Baumberger is responsible for managing the architecture of the UIS website and ensuring that it performs optimally to help the university achieve its strategic marketing and recruitment goals. Collaborating with the Campus Relations unit, Jessica develops strategies to improve user experience (UX), optimize search engine rankings (SEO), and raise UIS' online profile.

Jessica manages web standards and user-access controls, oversees the training of web authors and editors, and ensures compliance with federal, state, and university web standards for security and accessibility. She also leads the Web Services team and student workers and supports strategic marketing efforts through effective design and content presentation. Additionally, she contributes to monthly data analytics reports and collaborates with representatives from all units, colleges, and divisions at UIS, as well as relevant units on the Urbana and Chicago campuses and U of I System administration.

Jessica stays up to date with emerging technologies and tools to ensure that UIS stays at the forefront of web development. She is a strong advocate of AI and is exploring ways to use this technology to enhance UIS' web presence. She believes that AI has the potential to revolutionize the way universities interact with their audiences online and is excited to continue exploring ways to integrate this technology into UIS' web services.