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What is Alternative Text?

Alternative text is a concise description of an image embedded within a webpage’s code. The description is read aloud to visually-impaired viewers using a screen reader. Its primary purpose is to provide context and meaning to users who cannot see the image. Alt text also provides a fallback in case the image fails to load and plays a role in search engine results. (Alternative Text from WebAIM)

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The digital accessibility requirements in Title II of the Americans with Disabilities Act (2024) are broad and impact digital files shared across campus. Given breadth of these requirements, accessibility will become part of our daily work. As we advance in our accessibility compliance efforts, it will be essential for those of us creating shared documents, recording videos, and managing websites to understand the guidelines for producing accessible content.

Join the Office of Digital Accessibility and Center for Online Learning, Research, and Service to learn about the requirements for creating closed captions and how to add captions to a video in Kaltura Media, the UIS streaming video platform.

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