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Marketing & Brand Strategy
Develops comprehensive, multi-channel marketing campaigns for all areas of the university using a goal-focused approach to ensure all university messaging is on-brand and appropriately reflects the high-quality educational experience at UIS. Marketing & Brand Strategy includes the Office of Campus Services, responsible for graphic design, printing/duplicating and mail services.
UIS Marketing and Brand website
Request campus/organizational communication support
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Media Strategy
Provides the university’s official voice through traditional media relations and social media integration. The office responds to media inquiries and Freedom of Information Act (FOIA) requests; issues university press releases; tells the UIS story through video, social media and web content; and manages the official UIS top-level social media channels.
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Web & Digital Strategy
Responsible for overseeing and maintaining the UIS.edu website and the UIS mobile app. The Office of Web & Digital Strategy designs, programs and develops web-accessible, user-focused websites that follow industry best practices.
Web & Digital Strategy website
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Contact Us
Office of Strategic Communication
University of Illinois Springfield
One University Plaza, MS PAC 563
Springfield, IL 62703-5407
Phone: (217) 206-6634
Email: kgurs2@uis.edu
Our Guiding Principles
- We produce and share accurate information in a timely manner.
- We use effective communication to help the university support change and build culture.
- We approach our work with utmost integrity, representing ourselves and the university well through both our work and our conduct.
- We value the role of collaboration to meet goals.
- We are proactive, taking a thoughtful and strategic approach with our work when at all possible.
- We are prepared to respond quickly to emerging issues.
- We are responsible stewards of our resources.
- We believe consistency in messaging enhances the quality of our product.
- We embrace modern practices, approaches and platforms to do our work and strive to be an industry leader for higher ed communication.
- We seek to provide excellent customer service.
- We prioritize our internal audiences when deploying messaging strategies.
- We ensure our work is accessible to all.
Department Leadership
![Kelsea Gurski](/sites/default/files/styles/large/public/inline-images/msJzp2VyIg00cNOAUaQ5mjAYUFxak9xa0eJ367Sk4jLsjJHQqu.jpg?itok=JNFkXN4e)
Associate Chancellor for Strategic Communication and Chief of Staff to the Chancellor
kgurs2@uis.edu
217-206-7795